Here I’ve laid out a selection of what I consider to be my best newsletter copy written as an Associate Copywriter at Houzz. These samples showcase my writing in a more professional, restrained environment and accurately demonstrate how I was able to adapt and successfully take on the voice of the brand.
The goal of the copy was to generate interest around a variety of curated collections of new and on-sale home products. Each collection — or Buying Guide — featured a unique assortment of products chosen with a specific theme in mind (think: Traditional Kitchen, Industrial Living Room, or Vanity Lights). As copywriters, we were responsible for introducing the collection and the specific sections as they were formatted.
The following samples present my writing before the editors uncapped their red pens.
(Note: The titles below are linked with the live, published Buying Guides on the Houzz website)
Intro: When life’s busy schedule gets in the way of jetting off for a quick escape, enlist an ensemble of vibrant decor and exotic furniture to turn your home into a permanent vacation. This collection has the essentials for a tropical vibe in every space, and with the help of wicker seats, punchy patterns and leafy designs, you’ll find you aren’t longing for that getaway quite as often.
Subtitle: Kick back with a fruity drink and browse these tropical finds
Entry Section: Arrive at a beachside resort each time you return home with an entrance that captures the spirit of your favorite island destination. The only thing missing from your breezy welcome is a complimentary lei.
Kitchen + Dining Section: Reflect the flavor of the tropics with a dining space drenched in lively patterns and sunny hues. Rattan stools, lively linens and a slew of helpful accessories will transform your ordinary kitchen into a full-service cabana.
Living Room Section: Achieve a breezy, relaxing air in your most frequented space. Set the foundation with sturdy wooden furniture, then accessorize with banana leaf prints, natural textures and playful trimmings in every corner.
Bedroom Section: If any room should convey the feel of a relaxing, far-away retreat, it should be your bedroom. Balance warm neutrals with vibrant punches of color for a personal space that feels just like paradise.
Bathroom Section: Take cues from your favorite destination when rethinking your bathroom’s style. Rich wooden details, nature-inspired prints and plush linens will have you reveling in the laid-back vibe of tropical living.
Outside Section: Island-life is most authentic in the outdoors, so be sure to call on the same bold prints, woven furnishings and natural textures you recruited indoors for an exterior that will have you pining for that piña colada.
Intro: Don’t sweat it when planning your upcoming summer soirees. With these party essentials in your entertaining arsenal, impromptu gatherings will be your new forte. Celebrate the sunshine all season long with a new outdoor dining set and extra trimmings for every style of get together.
Subtitle: Outdoor fittings, games and furniture for a summer party to remember
Garden Brunch Party: Gather the girls for weekend brunch in the garden. Set the scene with an enviable tablescape full of colorful place settings, blooming centerpieces and bite-sized treats presented on a tiered display stand.
Memorial Day BBQ: Memorial Day is the unofficial kick-off for outdoor entertaining season, so make sure to do it right with top-of-the-line grilling tools, competitive lawn games and refreshments aplenty.
Tropical Cocktail Party: A tropical theme never goes out of style. Keep the libations flowing from the tiki bar in delightful glassware and ensure the party progresses seamlessly into the night with torches scattered around the yard.
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